Just bought TLX V6 AWD w/ Tech last week from a dealership in Northern Virginia... after much negotiation price came to $36,500 for car+freight in US dollars. Out the door with everything included without any accessories came to $39,500. (at least I hope it was a good deal..)
Dealer location and timing was key. I drove 3hours to Washington DC area to buy in Northern VA because it's one of the wealthiest places in the US, about 10 acura dealerships in a 40mile radius. Besides when I test drove it a couple months beforehand and decided this was the vehicle I wanted, I never stepped foot in another Acura dealership until I showed up to sign the paperwork and I was out the door in an hour... did it all via email. It's much easier to not get pressured when you aren't dealing with a human in your face.
It was also the end of the month (May). The dealership I bought from had an aggressive Memorial Day sale, which they extended through the last week of May so it seemed like they were definitely trying to get their sales numbers up for the month. My salesmen was also at 19 cars sold for the month, and he was about to give his left leg to make me be his 20th sale for his bonus, so I bought it on May 31st and he got his bonus.
I basically emailed the highest volume dealership in the area (Pohanka Acura - they are the largest Acura dealer in the US actually) and told them I had already test driven the car, and I was ready to buy as soon as I got the right price so what is your lowest price. They quoted me $38,000 car+destination. Took that number to a second dealership and asked them to beat which they did. Took it back one more time to the original dealer and told them they were beat and I was going with the other guys. They basically said they refused to be denied and then I got the $36,500 for car+destination. I'm sure I could have kept taking it back and forth and shaved a hundred buck off each time, but I decided enough was enough and didn't wanna end up with everyone hating each other at the end of it all by putting everyone through that.
I then made one more call to my local dealership (the only one in a 80 mile radius) and said can you match in order to save the long drive. They said wow, we won't match because that's priced at a loss for us so go take their deal and that was that.
Dealer location and timing was key. I drove 3hours to Washington DC area to buy in Northern VA because it's one of the wealthiest places in the US, about 10 acura dealerships in a 40mile radius. Besides when I test drove it a couple months beforehand and decided this was the vehicle I wanted, I never stepped foot in another Acura dealership until I showed up to sign the paperwork and I was out the door in an hour... did it all via email. It's much easier to not get pressured when you aren't dealing with a human in your face.
It was also the end of the month (May). The dealership I bought from had an aggressive Memorial Day sale, which they extended through the last week of May so it seemed like they were definitely trying to get their sales numbers up for the month. My salesmen was also at 19 cars sold for the month, and he was about to give his left leg to make me be his 20th sale for his bonus, so I bought it on May 31st and he got his bonus.
I basically emailed the highest volume dealership in the area (Pohanka Acura - they are the largest Acura dealer in the US actually) and told them I had already test driven the car, and I was ready to buy as soon as I got the right price so what is your lowest price. They quoted me $38,000 car+destination. Took that number to a second dealership and asked them to beat which they did. Took it back one more time to the original dealer and told them they were beat and I was going with the other guys. They basically said they refused to be denied and then I got the $36,500 for car+destination. I'm sure I could have kept taking it back and forth and shaved a hundred buck off each time, but I decided enough was enough and didn't wanna end up with everyone hating each other at the end of it all by putting everyone through that.
I then made one more call to my local dealership (the only one in a 80 mile radius) and said can you match in order to save the long drive. They said wow, we won't match because that's priced at a loss for us so go take their deal and that was that.
