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So says HQ.

http://www.autonews.com/article/201.../tlx-delivering-on-sales-and-image-acura-says

The TL, once a strong competitor in the midsize category, began to lose ground after a 2009 redesign that Acura admits was a turnoff.

"Acura hasn't had a compelling sedan for a decade," said Brauer. "The TL that debuted in 2004 was great, but every sedan from Acura since then failed to resonate with luxury sedan buyers, until now."

Regaining leadership in the midsize sedan segment in particular is critical for improving Acura's image, Accavitti said. "To really drive prestige for a luxury brand, you do it through the midsize market," he said.

For that reason, Acura said, it has spent more money promoting the TLX -- allocating nearly a third of the TLX's marketing budget to digital advertising -- than any other vehicle in its history.
 

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They certainly are doing better than many expected. I think it is slightly premature to declare victory, but they can give themselves a pat on the back. It is deserved. I bet that spending dough on marketing has helped them out.
 
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