Some of you may think this is harsh, but I'm not going to coddle my opinion of Acura any longer. This is absolutely not good enough. The brilliant minds in marketing have brought us Alice in Wonderland in advertising technicolor, its called the "Official Vehicle of Everything Thrilling" most importantly it is a blatant lie.
Its unfortunate that it really has come to this, something is something because we've said its something, ISN'T THAT GOOD ENOUGH FOR YOU? The TLX is exciting because we said its exciting, aha, I believe the official term is circle jerk...
Although I suppose the medium truly is the message, and they are very much catering to people who consume in bitesize chunks and forget breakfast the minute the dishes are in the sink. Especially because most if not all will not even take notice of the campaign, but in their crave to cure their rote ennui perhaps subconsciously they will buy into the burnish and stampede the showrooms like a Norman beach?Highlights of Acura's "Official Vehicle of Everything Thrilling" Campaign:
- Standard banners featuring copy/taglines/text such as: "The official vehicle of destroying your boss's bracket"
- Push-down banners with video vignettes comparing the thrill of driving the TLX to "staring into a wolf's eyes"
- Real-time banners linked to live-action game coverage
- Social media integrations and a sweepstakes opportunity to win the all-new 2015 TLX
- Acura Newsroom: The luxury automaker has enlisted a team of writers, designers and producers to create digital media, in response to live game action with banner ads. The ads compare the thrill of driving the Acura TLX to the thrilling events that college basketball fans are watching unfold (ex: "The official vehicle of sending the game into overtime by tipping-in your own miss.").
Its unfortunate that it really has come to this, something is something because we've said its something, ISN'T THAT GOOD ENOUGH FOR YOU? The TLX is exciting because we said its exciting, aha, I believe the official term is circle jerk...