Acura has not been doing so well lately, but they are hopeful that the TLX will be their savior. Many are skeptical though.
Acura is also planning "the biggest marketing campaign in Acura history" to promote the TLX.
I do believe that Acura is trying really hard. They are really trying to save themselves, and to they are really trying to convince themselves that the TLX is the best thing since sliced bread. When the rubber hits the road however, it won't matter how much Acura tried, people will either buy the TLX, or not.
Some people will buy it, but I'm not convinced it will be the volume seller that Acura is wanting it to be. I think the fact that Acura hasn't said publicly what their sales goal is for the TLX speaks volumes.
Here's an interesting stat for ya. Sales of the MDX and RDX rose by 31% in June. Sales of Acura sedan dropped by about the same amount."Finally the moment is here that we're going to unleash that TLX sedan, and we're very confident it's going to bring us the same kind of success we've experienced with the MDX and RDX," Accavitti said. "The TLX is going to be a volume contributor," he said, without providing a sales goal.
Acura is also planning "the biggest marketing campaign in Acura history" to promote the TLX.
I do believe that Acura is trying really hard. They are really trying to save themselves, and to they are really trying to convince themselves that the TLX is the best thing since sliced bread. When the rubber hits the road however, it won't matter how much Acura tried, people will either buy the TLX, or not.
Some people will buy it, but I'm not convinced it will be the volume seller that Acura is wanting it to be. I think the fact that Acura hasn't said publicly what their sales goal is for the TLX speaks volumes.