One of the worst verbal smackdowns I've heard...
On The Table - Autoextremist.com ~ the bare-knuckled, unvarnished, high octane truth...Acura. Editor-in-Chief's Note: The fact that Acura continues down its path of self delusion is simply shocking. They keep cramming technology into their vehicles - their latest attempt to make hay in the market right now is to tout the addition of AWD to its TLX and RLX - as if that's going to make a difference. That's playing catch-up. In fact, playing catch-up is what they do best. As I've said many, many times before, Acura supposedly represents the very best of Honda. Really? All signs point to the contrary. The powers that be at Honda's so-called "luxury" division need to face reality, and reality suggests that their piss-poor "design language" - if you can call it that - is absolutely killing them in the market. How can a manufacturer with the reputation of Honda keep launching vehicles into the market that look five years old before they even hit the ground? They seem to want to make the point that design simply doesn't matter, that the inherent goodness within their vehicles is all that people should need. Well, I'm sorry, but it doesn't work that way. Acura needs a complete re-think from top to bottom. And if they can't muster the design firepower - other than the upcoming NSX, which is a smorgasboard of everyone else's design ideas when you really study it - then they ought to just give up. This just in: A complete lack of vision and a tepid level of "excitement" is no way to run a car company. This should be Acura's new ad tagline: "A continual waste of time, talent and energy, but we're worth a look!" Pathetic. - PMD
