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I've almost come to expect commercials to be bad and not have any info in them. This new Acura commercial solidifies those expectations. The commercial shows 4 running robotic horses. Then Acura, a real horse, zooms by them and wins. Buy an Acura car. That's about it.

Not the best ad I've ever seen. In fact, its a bit of a throw away in my opinion. Feel free to disagree though.
 

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I think what they're trying to get across is compared to the robotic, mechanical, insipid and souless vehicles their competitors are churning out Acura is still playing with a beating heart. If you look close they parodied their competitors headlights in the eyes of the horses.

For selling Acuras it may not be the greatest, but i definitely felt something watching the lone flesh and blood horse crash bang and beat the mechanical zombies..

It just resonated for some reason.
 

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Its a good commercial but it kind of straw mans its competitors. I think the commercial would be more effective it it told you something tangible about how an Acura is better than a BMW/Benz/Audi.
I thought it was good to get people hyped up about it as it's something different from acura, right now acura pretty much has a revamped line of vehicles, so it's a good way to showcase it all.

But of course they need to show how much better it is than others, but it's still too early for that, it will happen in due time.
 

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Its a good commercial but it kind of straw mans its competitors. I think the commercial would be more effective it it told you something tangible about how an Acura is better than a BMW/Benz/Audi.
I dont think its a straw man at all. I think its acuras portrayal of the battle they need to fight moving forward...
 
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