Acura's new TLX Ad Campaign titled "Official Vehicle of Everything Thrilling"
Acura is coming out with a new ad campaign for the TLX called "Official Vehicle of Everything Thrilling." It is going to run across ESPN digital and other channels during the coverage of the college basketball championships.
The ad campaign also has a tagline -- "It's that kind of thrill." The campaign aims to drive conversation about the new TLX sports sedan.
Here are some highlights of the "Official Vehicle of Everything Thrilling" Campaign:
- Standard banners featuring copy/taglines/text such as: "The official vehicle of destroying your boss's bracket".
- Push-down banners with video vignettes comparing the thrill of driving the TLX to "staring into a wolf's eyes".
- Real-time banners linked to live-action game coverage.
- Social media integrations and a sweepstakes opportunity to win the all-new 2015 TLX.
- Acura Newsroom: The luxury automaker has enlisted a team of writers, designers and producers to create digital media, in response to live game action with banner ads. The ads compare the thrill of driving the Acura TLX to the thrilling events that college basketball fans are watching unfold (ex: "The official vehicle of sending the game into overtime by tipping-in your own miss.").
It seems like a pretty big title to live up to being the Official Vehicle of Everything Thrilling, especially since thrilling is one of the last words I would use to describe Acura. I think that an ad campaign can only do so much to sell a car. A lot of the responsibility for selling the car has to lie with the car itself. Should get them good exposure though.
Acura is coming out with a new ad campaign for the TLX called "Official Vehicle of Everything Thrilling." It is going to run across ESPN digital and other channels during the coverage of the college basketball championships.
The ad campaign also has a tagline -- "It's that kind of thrill." The campaign aims to drive conversation about the new TLX sports sedan.
Here are some highlights of the "Official Vehicle of Everything Thrilling" Campaign:
- Standard banners featuring copy/taglines/text such as: "The official vehicle of destroying your boss's bracket".
- Push-down banners with video vignettes comparing the thrill of driving the TLX to "staring into a wolf's eyes".
- Real-time banners linked to live-action game coverage.
- Social media integrations and a sweepstakes opportunity to win the all-new 2015 TLX.
- Acura Newsroom: The luxury automaker has enlisted a team of writers, designers and producers to create digital media, in response to live game action with banner ads. The ads compare the thrill of driving the Acura TLX to the thrilling events that college basketball fans are watching unfold (ex: "The official vehicle of sending the game into overtime by tipping-in your own miss.").
It seems like a pretty big title to live up to being the Official Vehicle of Everything Thrilling, especially since thrilling is one of the last words I would use to describe Acura. I think that an ad campaign can only do so much to sell a car. A lot of the responsibility for selling the car has to lie with the car itself. Should get them good exposure though.