Lets take a look at how the TL has done over the years
There is no doubt that in 2004 when the 3rd generation TL was introduced it was a very popular model. It became less competitive as the years gone by and sales started to drop.
The refresh in 2009 only made it worse as the entire world hated the design of the new TL.
And as you can see.. recovery has not been great.
Alot is resting on the 5th generation TL. It is very important for the new generation TL to be the great value and styling that the 3rd generation was back then.
Here is how the TL compares to the competition in the midsized luxury segment

There is no doubt that in 2004 when the 3rd generation TL was introduced it was a very popular model. It became less competitive as the years gone by and sales started to drop.
The refresh in 2009 only made it worse as the entire world hated the design of the new TL.
And as you can see.. recovery has not been great.
Alot is resting on the 5th generation TL. It is very important for the new generation TL to be the great value and styling that the 3rd generation was back then.
Here is how the TL compares to the competition in the midsized luxury segment
